In your E-zine issues, you can share information with your subscribers – information that is helpful and useful to them.
Since you are not going to dispense time-sensitive information to your subscribers (and I highly recommend that), you can write your E-zine issues in advance thus it is possible for you to compile a month’s content in just one day. You can’t send out the latest football scores in advance, can you?
Inject Your E-zine Issues with Personality
With so many stiff E-zines flooding into everyone’s mailbox, writing your E-zine with personality is more important than ever.
Just so I prove my point, which of the following E-zine issue would you continue reading on?
E-zine issue A
Subject: {FirstName}, Using a Blog
Hi {FirstName},
A blog is a webpage where a blogger posts his news and updates.
Blogs are perfect leverages for Internet Marketers in sharing information, driving targeted traffic and even making money.
[Read more]
Boring!
This E-zine issue is stiff and obviously too mechanical. But if you can rub in your mixture of personality and taking your subscribers’ needs into consideration:
E-zine Issue B
Subject: {FirstName}, Ever Thought of Using a Blog?
Hi {FirstName},
Ever thought of using a blog towards your marketing advantages? If you haven’t just yet, you are obviously behind the latest trend!
In a nutshell, a blog is a webpage where a blogger posts his news and updates (that’s going to be YOU, {FirstName}!). With a blog, you can leverage your marketing efforts in sharing information, driving targeted traffic and even making money!
[Read more]
Putting yourself in the shoes of a subscriber, you will be inclined to read E-zine Issue B more than E-zine Issue A. The fog is cleared!
So, be friendly and approachable in your E-zine issues. Some times if
time and room permits, you can give your personal opinions on a certain topic as long as it is constructive and that it matters to your subscribers.
A common mistake you MUST avoid! If you are working alone, writeyour E-zines from the perspective of “I”. For some very strange reason, most one-man Internet Business novices write from the perspective of “us” or “we”. I assume that the “we” and “us” includes the one-man Internet Business owner and his Internet Business as if it is a “living entity”?
Another common mistake you MUST avoid, too! Remember at all times that the very reason your E-zine exists is because of your subscribers and their needs (okay, and so is your motivation of making money). When you write your E-zine issues, relate them to your ubscriber. Don’t get trapped into a world of your own and forgetting all about your subscribers in the process!
If You Do Not Have Good Writing Skills
If writing is not your forte, you can still publish your own E-zine and believe or not, you can do it without having to write if you want to!
Here are some other ways you can get content for your E-zine without writing:
1. Source for articles written by other writers with reprint rights, allowing you to publish their articles as long as no changes are made to their articles and their resource box are intact. You can source for quality articles in article directories such as eZinearticles.com or Articlebar.com. .
2. You can hire a ghost writer to do the writing for you. You can search for ghost writers who can write your E-zine issues for you at eLance.com. However, hiring a good ghost writer can be costly and if you are on a strict budget, this option may not be for you.
3. Alternatively, you can buy Private Label Rights to articles on your topic of choice. With Private Label Rights, you can edit and put your name as the author to the articles. In more ways than one, buying Private Label Rights to articles to be included in your E-zine is cheaper and affordable than hiring a ghost writer to write your E-zine issues.
Examples of Types of E-zine Issues You Can Write and Compile
• Tips
• Short Stories
• E-Courses
• Lesson
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