Sukses dengan Email Marketing

The Interval between Your E-zine Issues

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You have to decide the frequency of your E-zine issues. Are your subscribers going to get your issues five days a week? Once a week? Once a month?

That is up to you to decide the interval (or frequency) of your E-zine issues. If you are prepared to E-mail your subscribers an E-zine issue five days a week, great. Just make sure you have the time and effort commitment to have that accomplished. If you do not have that kind of commitment, send your E-zine issues out once a week, twice a month, or maybe once a month.

However, I urge you not to go beyond the frequency of once a month as your subscribers can quickly forget your E-zine or even you for that matter!

The Concept

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You must have a huge collection of information on a certain subject before starting your own E-zine. You can share mini tips, short stories, lessons, mini courses, or snippets on any topic of your choice with your subscribers.

You dispense bits of information to your subscribers on a periodical basis (preferably as regular as once a week) through E-mail. Cost of joining your E-zine on the part of your subscribers is zero.

Preferably, the information you send to your subscribers are non-time sensitive, allowing you to compose your E-zine issues in advance.

For instance, you can compile 30 issues in a day and send each issue every week. This means that you have just compiled content for 30 weeks in one day! This would have been impossible to do if you are sharing time-sensitive information such as the latest natural disaster, celebrity news, etc.

Why Have a Mailing List?

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Before anything else, it is important for you to have good reasons to have your own mailing list in the first place. Consider the following:

If you join a Network Marketing company, your upline would require you to write a list of 100 names of people whom you know. The people you know are your prospects because they might be interested in becoming a consumer or starting their own Network Marketing business like you.

If you own a Conventional B2B Business, your target prospects are other businesses, and their information and contact details are likely to be found in the Yellow Pages or telephone directories. Thus the information found in Yellow Pages and the telephone directories are your list of prospects.

So, why have your own mailing list? Because that is where your potential customers are!

The common mantra that most other Internet Marketers follow is “The money is in the list” and I tend to agree with them.

Of course, that is often true only if you harness your mailing list well and that your subscribers are responsive in the sense that they do bother reading your mails every time you send a broadcast to your mailing list. How responsive your mailing list subscribers are depends on how well you develop your relationship with them and how much you understand who your prospects are. Otherwise, don’t hope on cashing in onto your mailing list!

Regardless of what kind of Internet Business you are starting, having your own mailing list is a must. No exceptions.

I am aware that there are JV brokers who are making money simply by making successful Joint Venture deals between the product creators and E-zine publishers without having to have their own mailing list. But then,

having your own mailing list gives you tremendous advantages that both JV brokers and product creators do not have.

For one, whenever you have a product or service you either own or are an affiliate for, you would not have to look further than your own mailing list thus you can be in profit within hours from the time you send out your endorsement letters.

The bigger and more responsive your list is, the more sales you will make and in a shorter period of time.

Secondly, having your own mailing list is more important than just having your own product. Even if you do not own your own product, you can still be an affiliate or Joint Venture for other people’s products.

For the third and most important reason: having your own mailing list gives you the opportunity to first prove your credibility to your subscribers through what you have to share with them in your E-zine! Now that we have established that your mailing list is an asset worth creating, you will also come to learn that…

Your E-zine vs. the Newspaper Company

… you have the following tremendous advantages over the company that brings you the daily newspapers simply by running your own E-zine!

• You do not have to invest millions of dollars and a ton of effort into your E-zine as opposed to newspaper companies. Starting your own E-zine is practically free to low-cost.

• You do not need to worry about delivering of your E-zine to your readers on time when every issue is ready. Using an Auto Responder with Broadcast feature, you can send your E-zine issue to hundreds, maybe thousands of your subscribers at the click of a button.

• With the leverage of the Internet, your E-zine can be your personal paperless newsletter that can reach to as many people as you wish. Thus starting your own mailing list is in your reach. Not everyone can start a newspaper company, but everyone sure can start his own E-zine!

Your Subscriber Base – Quality vs. Quantity

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This is the age-old battle question that has been ongoing for as long as every Internet Marketer can remember.

Is it the size of your subscriber base or is it its quality that matters?

If you would ask me, I would say that both of the factors really matter just equally. Having a mailing list without either one of the criteria is not going to make you and your Internet Business profitable.

You may have a list of 100,000 subscribers but if hardly anyone of them even reads your endorsement letters let alone purchasing any product or service from you, you would be broke.

Or you may have a list of 100 subscribers but most of them are responsive to your offers and that they buy from you. However, you wish that the list could have been bigger with the same subscriber quality.

While you do not necessarily have to build your subscriber base in six figures, building a mailing list of your own with at least 1,000 to 30,000 subscribers, well harnessed and responsive, can spell profits for you.

Establishing Your Credibility and Building Relationship with Your Prospects

There is a big possibility that your subscribers do not know you.

If you are brand new to Internet Business, establishing your credibility should be one of your top priorities. People prefer to buy from someone they like and trust. Let that person be YOU!

Another school of thought says that people like people who are like themselves. I guess that is how the saying “birds of a feather flock together” came about.

I tend to agree with them especially when it comes to cultivating your own mailing list.

Injecting your personality into your E-mails and E-zine issues is a sure way of bridging yourself to your subscriber to share what you both have in common and that your subscriber knows that you really care for his needs.

More on building your relationship with your prospects later.

Count Your Profit Centers

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You want to make money with every chance possible from your mailing list, from the time your visitor goes to your Lead Capture Page until he stays subscribed to your E-zine. Here are how you can make money from the following ways:

Profit Center #1: One Time Offer

When your subscriber fills in the opt-in form to join your mailing list and get your free report, he will first see your One Time Offer page (like the example below) before downloading your free report.

Your One Time Offer is a sales letter which your subscriber, now your prospect, will see, with the context that this special offer is made available to him only once.

Give a quality One Time Offer to couple with a sales letter with a good conversion rate and you can cash in on your prospects immediately upon signing up!

Profit Center #2: Advertisements and Recommendations in Your Free Viral Report

Giving something away for free (e.g. a free report of your own) allows you to prove your credibility to your subscribers and gives them an incentive for subscribing to your E-zine. In your report, you can include both your own links and affiliate links in the form of your recommendations or advertisements.

Case Study: 3 Steps to Profiting From Your Resell Rights Business

Encourage your readers to give away your free report, allowing your report to reach many PCs like a “virus” throughout the Internet without any effort on your part.

Profit Center #3: Back-end Links in Your Thank You Page

After your subscriber has signed up for your E-zine, he will be automatically redirected to your Thank You Page where he can download your free report.

In your Thank You page, you notify your subscriber that a confirmation mail will reach his Inbox soon and that he can download your free report. While waiting for the confirmation mail, your subscriber can click on any of your links that might interest him. If your subscriber is not interested in your One Time Offer, he might be interested in visiting your links to other sales letters.

Profit Center #4: Links in Your E-zine Issues

In every E-zine issue you send to your subscribers, ensure that you have your own resource box attached. Your resource box can look like the following:

-------------------------------------------------

Insert Your Resource Box here (55 characters per

line, 4 lines)

Link 1:

http://www.link1.com/

Link 2:

http://www.link2.com/

Link 3:

http://www.link3.com/

-------------------------------------------------

Profit Center #5: Sending Your Endorsement E-mail Messages

The bigger and more responsive your list is towards your E-mails, the more money you can make per endorsement E-mail sent out to your subscribers.

Profit Center #6: Selling Advertising Space in Your E-zine

Once you have achieved a minimum of 1,000 subscribers, you can consider the option of selling advertising space in your E-zine to potential advertisers.

Each of the above profit centers will be covered in detail. However, you will notice that the Profit Centers will not be covered in sequence throughout this guide. But this means nothing more than my wish to preserve the association of the Profit Center with its original allocated number.

Decide on the Theme of Your E-zine

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The more focused your theme is, the better. Because with a more focused theme, you can very well rest assured know what most, if not all, of your prospects have in common and so are their needs. Quite simply, your subscribers’ needs are more “predictable”.

For example, if you have an E-zine dedicated to dating tips, your subscribers are probably people in the early stages of their relationships. If any of them are not having any plans on dating, want to stay single, or are ready to cut their wrists, there would not be any reason for them to even subscribe to your E-zine in the first place!

Also, with a more focused E-zine theme, you can easily decide what type of products or service to endorse to your subscribers. Using the same example above, it would be wise if you endorse products or services related to dating.

It is preferable that you focus your E-zine’s theme on an existing hot demand or growing market that people usually search for on the Internet.

If you are planning to sell advertising space in your E-zine, you can charge your advertisers a higher rate because of how responsive and concentrated your subscribers are to a certain advertisement or offer.

A school of thought: Prospecting is a broad subject by itself but you need to know that if the person is not interested in what product or service you have to offer in the first place, he is NOT your prospect. For instance, if your product or service that you are offering is related to dogs, and that the person does not own a dog, there would be no reason for him to subscribe to your E-zine in the first place let alone purchase your product or access to your service. On the other hand, if the person is interested in what you have to offer and has the money, he can very well qualify as your prospect. Now chances are that you do not know who has the money or not but what really matters to you is that the person is looking for solutions or something he wants and you have them. Later on in this guide, I describe to you how you can get targeted prospects into your mailing list and understand them better without having to pay for a survey!

Examples of E-zines You Can Publish

• Resell Rights Tips E-zine

• Internet Marketing Strategies E-zine

• Dating Tips for Beginners E-zine

• The Nastiest Insults E-zine

• Home Business Tips E-zine

• Photoshop E-Courses for Graphic Designers

• Success Stories E-zine

• My Ghost Stories E-zine

• Blogging Tactics E-zine

INTRODUCTION

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By David Zohar

Hi,

Welcome and thank you for investing in Mailing List Gold. In this guide, I will show you how you can:

• Create your own successful E-zine (or newsletter) where your subscribers are interested in what you have to say, and they have every darn good reason to listen to you.

With so many E-zines out there, you have to have an edge of your own. Forget the “standing out of the crowd” mentality. Because not only it is nearly impossible, I think that getting people to listen to what you have to say is more important, having looked that each of us can easily subscribe to any E-zine of our choice at the click of the button for free.

In this guide, I show you how you can have your own “fan club” or “cult” and they are definitely better than having just any sort of mailing list, because you would have people take your words rather than from someone else, even though the messages may be similar.

• Make your money from several ways possible with your mailing list!

I describe to you several ways on how you can make your money from your E-zine (your E-zine IS your mailing list). No, there are more ways of making your money other than just sending out regular endorsements to another product or service, though that is one good way of making your profits in a short period of time, and I mean literally hours from the moment you send out an endorsement letter.

• Get targeted subscribers into your mailing list by the truckloads!

How you can get subscribers whether you have a lot of money or not using ingenious concepts, some of them which you might have not even thought of!

You will also discover how you can find out your subscriber needs and if the subscribers are really your prospects in the first place without having to pay for a survey!

• Get repeat customers.

You cannot get far with just one sale from one person. I also show you how you can get more sales from the same group of customers just by making them feel special about your next offer!

• Create a system that does most of the chores for you!

I do not need to have a crystal ball to tell that one of the main reasons you want to start an Internet Business is that you want to have more time and more money. In this guide, I reveal the entire blueprint to a simple but powerful system that can be responsible for making sales for you while sparing you the time to do most of the unnecessary tasks!

What You Will Need

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You will need the following to get started:

1. A huge collection of information on a topic of your choice such as short stories, snippets, tips, lessons, mini courses, etc.

2. Auto Responder with Broadcast feature where you can easily manage your own mailing list and send E-mails to your subscribers.

Recommended Resources

• aWeber – For only $19.95/month, you get to open an unlimited number of Auto Responders of your own. In addition, aWeber has good features you can conveniently use to manage your subscriber base and send E-mails to your subscribers.

3. Web Hosting with Domain Name where you have your potential subscribers come to visit your lead capture page.

Recommended Resources

• eMatrix Inc – Get your own domain name for a low fee of only $8.10/year.

• DotEasy – If you want to go for free web hosting with very basic features, this option is for you. Unlike most free web hosting services, you would not find any banners on your web pages.

• SOLOBIS – I recommend this solution if you want to get practically all the things you need such as domain name, web hosting, auto responder, broadcast, and other necessary tools you need in one place at one low monthly fee. In addition, there are no technical, programming or designing skills required on your part as this is truly a unique Internet application worth using.

4. A free report which you can call your own for viral marketing and credibility proving purposes.

5. A credit card payment processor to process credit card transactions when sales are made.

Recommended Resources

• PayPal – Getting an account with PayPal is free. By far one of the most used Credit Card Payment Processor on the Internet.

Formatting and Writing Your E-zine Issues

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Formatting Your E-zine

E-zines can come in the following formats:

Text

This is most common format used by E-zine publishers. When writing your E-zine issues in text format:

• Format your text fonts to Courier New Size 10.

• Format your message width to 60 characters per line.

This is because almost every E-mail program sends and interprets text messages in Courier New, size 10, and 60 characters per line. Therefore, if your text E-zine issues follow the above mentioned formats, your issues would not end up in a mess like the example below by the time it reaches your subscribers’ inbox:

--------------------------------------------------

Example of text in Courier New Size 10

--------------------------------------------------

---------1---------2---------3---------4---------5---------6

Insert text here Insert text here Insert text here Insert

text here Insert text here Insert text here Insert text here

Insert text here Insert text here Insert text here Insert

text here Insert text here Insert text here Insert text here

---------1---------2---------3---------4---------5---------6

Insert text here Insert text here Insert text here Insert text here Insert

text here Insert text here Insert text here Insert text here Insert

text here Insert text here Insert text here Insert text here Insert text here Insert text here

Your entire text E-zine format can be like the following:

---------1---------2---------3---------4---------5---------6

==================

Yours Truly E-zine

==================

-----------------

{Insert Ad} (OPTIONAL)

-----------------

Hi {FirstName},

Insert Content Here

Regards,

Your Name

--------------------------------------------------

Insert Your Resource Box Here

Insert Your Links Here

--------------------------------------------------

==================================================

Unsubscribe link here

Pros 2.

1. Not much work commitment is required on your part compared to HTML the other two E-zine formats.

2. This format is the easiest to do among all formats.

3. You can easily develop and build trust, relationship and rapport with your subscribers through this format.

Cons

1. Subscriber response rate can be lower compared to HTML and PDF formats.

2. If your affiliate links are long, you will have to source for a way to shorten your affiliate URL. I recommend GrabURL service where you can shorten your long affiliate links.

This formats for you if:

• You are not well-versed with HTML.

• You do not have the time commitment to write your E-zine issues in PDF format.

• You are not good at writing. You can source for other people’s articles and publish them in your E-zine as long as you have their permission and include their resource box.

HTML

Your E-zine issue in HTML format may look like the following:

Pros

1. You can freely edit, change font colors and sizes, and make you E-zine issue more presentable.

2. You can include images into your E-zine issue to make it more interesting

Cons

1. HTML format E-zines usually get trapped into the spam filters before reaching your subscribers’ mailbox

2. Writing your E-zine in this format requires HTML knowledge on your part. If you do not have any HTML skills, this format is not recommende for you.

This format for ou if:

- You are well-versed with HTML.

- You have the creativity to make yoru E-zines interesting and appealing to your subscribers

PDF

Yoru E-zine in PDF Format is similar to E-books. The only difference is that you release your E-zine in an "E-book" format on a periodical basis (e.g. once a month)

Case Study: The E-Biz Wiz Internet Business & Marketing Monthly Newsletter

On a periodical basis, you send the download link to your E-zine in PDF format to your subscribers and let them know what you have to share withthem in your latest issue. Your subscribers will download the E-zine and open your issue in Adobe Acrobat Reader.

You can include your own advertisements or sell advertising space with your PDF E-zine Issue. To create your own E-zine issues in PDF format, you need:

1. Word Program. Open up your Word program and create your E-zine issues.

2. Adobe PDF Converter. Convert your .doc file into .pdf format using your Adebe PDF Converter software. If the program is not pre-installed ini your computer, use the free Adobe PDF Converter service at http://www.pdf995.com/.

Regardless of any Adobe PDF Converter program that you use, be sure that you set your options to disable the copying and editing functions to the

contents in order to protect your product from being altered by your customers. However, you must enable printing by your customers so that they can print your E-book contents for easy reading.

Pros

1. You can freely edit, change font colors and sizes, and make your E-zine issue more presentable.

2. PDF E-zines usually rope in more response rates as a lot of effort can be seen put into catering to subscriber needs.

3. You can easily shorten your affiliate links without showing the obvious.

4. You can freely place your advertisements in strategic places in your E-zine.

5. If you allow E-zine issues to be distributed by your subscribers for free, you can charge advertising fees to potential advertisers for placing their ads in your E-zine issues.

Cons

1. Creating your E-zine issues in PDF format is time and effort consuming.

3. You need to have good writing skills to couple with creativity in making great E-zine issues.

This format for you if:

• You have the time commitment to write your E-zine issues in PDF format.

• You have the creativity to make your E-zines interesting and appealing to your subscribers.

• You plan to release your E-zine issues in a long frequency i.e. once a month.

Of all the three formats, writing your E-zines in text format is mandatory

especially if you are planning to send endorsement letters to your subscribers. Writing your E-zines in either HTML or PDF format is optional.

Writing Your First E-zine Issue (a.k.a. Confirmation Mail)

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Do not take your first E-zine issue lightly. It is more crucial than you think. If you are a salesperson by profession or have joined a Network Marketing company, you probably have learned that you have only 10 seconds to impress your prospect because that will be his impression towards you for the rest of as long as your prospect can remember!

That is the case with your first E-zine issue. You have only your first E-zine issue to impress your subscriber or propel him to unsubscribe from your E-zine or ignore any mails with your name on that enters his Inbox.

Most of the time, your first E-zine issue (or also confirmation mail) is sent to your subscriber to confirm his subscription to your E-zine.

Most E-zine publishers follow an almost same format and concept when it comes to sending out their first confirmation mail to their subscribers like below.

Subject: {FirstName}, Thank You for Subscribing

Hi {FirstName},

Thank You for your subscription to {Your E-zine Name}.

You are subscribed as {FirstName} {LastName} at

{Email}.

If you don't remember subscribing to this list, somebody

else could have misspelled his e-mail address when he subscribed. In this case, please accept our apologies. You can easily unsubscribe by clicking on the unsubscribe link below.

Otherwise enjoy your power-packed issues of our {Your E-zine Name}!

Sincerely,

{Your Name Here}

{Domain}

An E-mail like the above is very much of a standard confirmation mail.

Build a Bond with Your Subscribers and Understand Their Needs through Your First E-zine Issue

You have paid good money to listen to sophisticated advice. Here is one you should take.

Earlier, I have stressed the importance of building a relationship with yoursubscribers (and you know subscribers = prospects). Rather than writing your E-zine issues in a one-way relationship manner (like most E-zines),

write your first E-zine issue to let your subscribers know that you are open to subscriber replies and that they are not reading just any pre-written issue that you have stored into your Auto Responder.

In other words, write it in a “Yes, I’m talking to you!” manner. Also, you can take the chance to understand your subscribers and their needsbetter by including a set of survey questions into your first E-zine issue. Noteveryone will reply to your E-zine issue, but you will definitely get enough answers from your subscribers in order to understand them and their needs as a whole if done right.

Below is an example of a champion first E-zine issue you should model after for your own:

Subject: {FirstName}, Your Subscription to {Your E-zine Name}

Hi {FirstName},

This is {Your Name} here. :)

Thank you for subscribing to {Your E-zine Name}.

You are subscribed as {FirstName} {LastName} at

{Email}.

If you don't remember subscribing to this list, somebody

else could have misspelled his E-mail address when he subscribed. In this case, please accept my apologies. You can easily unsubscribe by clicking on the unsubscribe link below.

Otherwise please check out for your first power-packed issue of {Your E-zine Name} tomorrow.

To help me understand you and your needs better, I would like very much for you to introduce yourself.

1. How are you? How are you feeling? Great?

2. Please tell me more about yourself. What do you do for a

living, what do you dream to achieve, etc.

3. What do you need for your {Insert anything that has to do with your business} at the moment?

{Ask 2-3 more questions that will help in your survey on understanding your prospects better}

You can simply reply your answers to this mail.

I don’t know of too many E-zines that care about who their subscribers are let alone their needs. I also hope that if you have any questions, I would be the first person you would go to!

Remember, {FirstName}, YOU are the very reason why this newsletter exists! :)

Have a nice day.

Sincerely,

{your name}

{Domain}

Notice that:

1. This letter is like a built-up version of the previous standard letter. You not only confirm your subscriber’s subscription to your E-zine, you are also giving your subscriber a chance to be in the limelight of your E-zine rather than firing away what YOU have to say. You are actually encouraging your subscriber to reply!

2. You are approaching your subscriber to cater to his needs with the above letter. Given the questions in a neat sequence, your subscriber will answer accordingly. An example of a subscriber reply may go like the following:

1. How are you? How are you feeling? Great?

Your Subscriber: I’m doing just great. Thanks for asking, and how about you?

2. Please tell me more about yourself. What do you do for a living, what do you dream to achieve, etc.

Your Subscriber: My name is John Doe and I am a writer by profession. I live in New York, US.

3. What do you need for your {Insert anything that has to do with your business} at the moment?

Your Subscriber: I am looking for tips on how I can use a Blog to make my money and I figured that your E-zine shares decent tips and strategies on using one. I look forward to learning from you.

3. This letter is written with personality. It is obvious that there is a lively person on the other side of the line thus encouraging a decent percentage (as in 3-10%, this pre-written template is proven) of your subscribers to reply to your letter and you can communicate with your subscribers from there.

4. You have saved your money from conducting a paid survey. You can gather your own survey answers and understand your subscribers’needs better for free within your own E-zine.

5. This is the foundation of building your very own mailing list fan club! This is your golden chance to prove your credibility in your own field and give your subscribers every reason to read your E-mails when you send an E-zine issue or endorsement letter into their Inbox!

Warning! In your attempt to build relationships with your subscribers through your first E-zine issue, some subscribers are worth ignoring and even deserve to be removed from your mailing list!

This may sound harsh but the truth is that there various characters out there in cyberspace and some of them are those you wish you have never known. When you write your E-zine issue in this manner, be ready to expect a variety of responses from your subscribers with its share of poty or even nasty ones.

Dear {Your Name}, I have something to share with you. I am a graduate in economics and am currently unemployed. I would like to enter into Internet Marketing. The problem is that I don’t have the money to order Ebooks on how to start my own Internet Business. I have a great product but I don’t know how I can market it to the Internet marketplace.

The US currency is bigger than my local currency therefore it is very difficult for me to raise the capital amount from my pocket. So, can you please tell me how to make money from Internet Marketing for free. I expect your valuable A-Z advice. Please reply.

Regards,

{The Poor Subscriber}

Find it hard to believe that you might be getting mails like this? Nonetheless, this is one of the many mails that some top E-zine publishers and Internet Entrepreneurs receive almost often in their mailbox.

In my opinion, when you get a mail like this, it is best to ignore it rather than try to be helpful because as I have said in another place in this book, if the person is not willing to buy from you, he is NOT your prospect in the first place! So when you are thinking of helping such people for free, think about your own commitments and maybe the family you are supporting, if you have one. You are in business, not charity.

Establishing Your Credibility and Building Relationship with Your Prospects

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There is a big possibility that your subscribers do not know you.

If you are brand new to Internet Business, establishing your credibility should be one of your top priorities. People prefer to buy from someone they like and trust. Let that person be YOU!

Another school of thought says that people like people who are like themselves. I guess that is how the saying “birds of a feather flock together” came about.

I tend to agree with them especially when it comes to cultivating your own mailing list.

More on building your relationship with your prospects later.

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Creating Content for Your E-zine Issues

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In your E-zine issues, you can share information with your subscribers – information that is helpful and useful to them.

Since you are not going to dispense time-sensitive information to your subscribers (and I highly recommend that), you can write your E-zine issues in advance thus it is possible for you to compile a month’s content in just one day. You can’t send out the latest football scores in advance, can you?

Inject Your E-zine Issues with Personality

With so many stiff E-zines flooding into everyone’s mailbox, writing your E-zine with personality is more important than ever.

Just so I prove my point, which of the following E-zine issue would you continue reading on?

E-zine issue A

Subject: {FirstName}, Using a Blog

Hi {FirstName},

A blog is a webpage where a blogger posts his news and updates.

Blogs are perfect leverages for Internet Marketers in sharing information, driving targeted traffic and even making money.

[Read more]

Boring!

This E-zine issue is stiff and obviously too mechanical. But if you can rub in your mixture of personality and taking your subscribers’ needs into consideration:

E-zine Issue B

Subject: {FirstName}, Ever Thought of Using a Blog?

Hi {FirstName},

Ever thought of using a blog towards your marketing advantages? If you haven’t just yet, you are obviously behind the latest trend!

In a nutshell, a blog is a webpage where a blogger posts his news and updates (that’s going to be YOU, {FirstName}!). With a blog, you can leverage your marketing efforts in sharing information, driving targeted traffic and even making money!

[Read more]

Putting yourself in the shoes of a subscriber, you will be inclined to read E-zine Issue B more than E-zine Issue A. The fog is cleared!

So, be friendly and approachable in your E-zine issues. Some times if

time and room permits, you can give your personal opinions on a certain topic as long as it is constructive and that it matters to your subscribers.

A common mistake you MUST avoid! If you are working alone, writeyour E-zines from the perspective of “I”. For some very strange reason, most one-man Internet Business novices write from the perspective of “us” or “we”. I assume that the “we” and “us” includes the one-man Internet Business owner and his Internet Business as if it is a “living entity”?

Another common mistake you MUST avoid, too! Remember at all times that the very reason your E-zine exists is because of your subscribers and their needs (okay, and so is your motivation of making money). When you write your E-zine issues, relate them to your ubscriber. Don’t get trapped into a world of your own and forgetting all about your subscribers in the process!

If You Do Not Have Good Writing Skills

If writing is not your forte, you can still publish your own E-zine and believe or not, you can do it without having to write if you want to!

Here are some other ways you can get content for your E-zine without writing:

1. Source for articles written by other writers with reprint rights, allowing you to publish their articles as long as no changes are made to their articles and their resource box are intact. You can source for quality articles in article directories such as eZinearticles.com or Articlebar.com. .

2. You can hire a ghost writer to do the writing for you. You can search for ghost writers who can write your E-zine issues for you at eLance.com. However, hiring a good ghost writer can be costly and if you are on a strict budget, this option may not be for you.

3. Alternatively, you can buy Private Label Rights to articles on your topic of choice. With Private Label Rights, you can edit and put your name as the author to the articles. In more ways than one, buying Private Label Rights to articles to be included in your E-zine is cheaper and affordable than hiring a ghost writer to write your E-zine issues.

Examples of Types of E-zine Issues You Can Write and Compile

• Tips

• Short Stories

• E-Courses

• Lesson