There is a big possibility that your subscribers do not know you.
If you are brand new to Internet Business, establishing your credibility should be one of your top priorities. People prefer to buy from someone they like and trust. Let that person be YOU!
Another school of thought says that people like people who are like themselves. I guess that is how the saying “birds of a feather flock together” came about.
I tend to agree with them especially when it comes to cultivating your own mailing list.
Injecting your personality into your E-mails and E-zine issues is a sure way of bridging yourself to your subscriber to share what you both have in common and that your subscriber knows that you really care for his needs.
More on building your relationship with your prospects later.
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