Formatting Your E-zine
E-zines can come in the following formats:
Text
This is most common format used by E-zine publishers. When writing your E-zine issues in text format:
• Format your text fonts to Courier New Size 10.
• Format your message width to 60 characters per line.
This is because almost every E-mail program sends and interprets text messages in Courier New, size 10, and 60 characters per line. Therefore, if your text E-zine issues follow the above mentioned formats, your issues would not end up in a mess like the example below by the time it reaches your subscribers’ inbox:
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Example of text in Courier New Size 10
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---------1---------2---------3---------4---------5---------6
Insert text here Insert text here Insert text here Insert
text here Insert text here Insert text here Insert text here
Insert text here Insert text here Insert text here Insert
text here Insert text here Insert text here Insert text here
---------1---------2---------3---------4---------5---------6
Insert text here Insert text here Insert text here Insert text here Insert
text here Insert text here Insert text here Insert text here Insert
text here Insert text here Insert text here Insert text here Insert text here Insert text here
Your entire text E-zine format can be like the following:
---------1---------2---------3---------4---------5---------6
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Yours Truly E-zine
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{Insert Ad} (OPTIONAL)
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Hi {FirstName},
Insert Content Here
Insert Content Here
Insert Content Here
Insert Content Here
Regards,
Your Name
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Insert Your Resource Box Here
Insert Your Links Here
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==================================================
Unsubscribe link here
Pros 2.
1. Not much work commitment is required on your part compared to HTML the other two E-zine formats.
2. This format is the easiest to do among all formats.
3. You can easily develop and build trust, relationship and rapport with your subscribers through this format.
Cons
1. Subscriber response rate can be lower compared to HTML and PDF formats.
2. If your affiliate links are long, you will have to source for a way to shorten your affiliate URL. I recommend GrabURL service where you can shorten your long affiliate links.
This formats for you if:
• You are not well-versed with HTML.
• You do not have the time commitment to write your E-zine issues in PDF format.
• You are not good at writing. You can source for other people’s articles and publish them in your E-zine as long as you have their permission and include their resource box.
HTML
Your E-zine issue in HTML format may look like the following:
Pros
1. You can freely edit, change font colors and sizes, and make you E-zine issue more presentable.
2. You can include images into your E-zine issue to make it more interesting
Cons
1. HTML format E-zines usually get trapped into the spam filters before reaching your subscribers’ mailbox
2. Writing your E-zine in this format requires HTML knowledge on your part. If you do not have any HTML skills, this format is not recommende for you.
This format for ou if:
- You are well-versed with HTML.
- You have the creativity to make yoru E-zines interesting and appealing to your subscribers
Yoru E-zine in PDF Format is similar to E-books. The only difference is that you release your E-zine in an "E-book" format on a periodical basis (e.g. once a month)
Case Study: The E-Biz Wiz Internet Business & Marketing Monthly Newsletter
On a periodical basis, you send the download link to your E-zine in PDF format to your subscribers and let them know what you have to share withthem in your latest issue. Your subscribers will download the E-zine and open your issue in Adobe Acrobat Reader.
You can include your own advertisements or sell advertising space with your PDF E-zine Issue. To create your own E-zine issues in PDF format, you need:
1. Word Program. Open up your Word program and create your E-zine issues.
2. Adobe PDF Converter. Convert your .doc file into .pdf format using your Adebe PDF Converter software. If the program is not pre-installed ini your computer, use the free Adobe PDF Converter service at http://www.pdf995.com/.
Regardless of any Adobe PDF Converter program that you use, be sure that you set your options to disable the copying and editing functions to the
contents in order to protect your product from being altered by your customers. However, you must enable printing by your customers so that they can print your E-book contents for easy reading.
Pros
1. You can freely edit, change font colors and sizes, and make your E-zine issue more presentable.
2. PDF E-zines usually rope in more response rates as a lot of effort can be seen put into catering to subscriber needs.
3. You can easily shorten your affiliate links without showing the obvious.
4. You can freely place your advertisements in strategic places in your E-zine.
5. If you allow E-zine issues to be distributed by your subscribers for free, you can charge advertising fees to potential advertisers for placing their ads in your E-zine issues.
Cons
1. Creating your E-zine issues in PDF format is time and effort consuming.
3. You need to have good writing skills to couple with creativity in making great E-zine issues.
This format for you if:
• You have the time commitment to write your E-zine issues in PDF format.
• You have the creativity to make your E-zines interesting and appealing to your subscribers.
• You plan to release your E-zine issues in a long frequency i.e. once a month.
Of all the three formats, writing your E-zines in text format is mandatory
especially if you are planning to send endorsement letters to your subscribers. Writing your E-zines in either HTML or PDF format is optional.
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